Claim Free TikTok Ad Credits: How New Advertisers Can Get Started on TikTok Ads

 


Disclosure: this page contains a referral link. If you create a TikTok Ads account through it, we may receive a commission at no extra cost to you. Offer terms, credit amounts and eligibility are set by TikTok and may vary by country.

LIMITED-TIME OFFER FOR NEW ADVERTISERS

Get Bonus Ad Credits When You Start Advertising on TikTok

Eligible new advertisers can earn TikTok ad credits as they spend — helping you test products, creatives and audiences with a bigger budget from day one.

Claim Your TikTok Ad Credits →

Terms & conditions apply. Credit amounts depend on your region and spend.

If you sell online and you haven't tried TikTok Ads yet, now is one of the best moments to start. TikTok for Business regularly runs a new advertiser offer that rewards first-time advertisers with ad credits as they spend. Depending on your country, the offer can reach several thousand dollars' worth of credits (TikTok advertises up to USD 6,000 in some regions and an equivalent amount in local currency in others).

In this guide, we explain why TikTok is worth testing, how the offer works and how to launch your first campaign in a few minutes.

Why advertise on TikTok?

  • Massive global reach. TikTok is available in more than 150 countries and dozens of languages, with over a billion active users worldwide.
  • Full-screen, sound-on attention. Ads appear in an immersive feed where content comes first — perfect for showing products in action.
  • Audiences you can't reach elsewhere. According to TikTok, a significant share of its users don't use other social platforms, so your ads can reach genuinely new customers.
  • Simple setup. TikTok Ads Manager lets you install a pixel, track results in a real-time dashboard and control spend with flexible budgets and bidding.
  • Built-in creative tools. Effects, transitions, filters, text and templates help you create ads that look native to the platform — the secret to performing well on TikTok.

What businesses achieve with TikTok Ads

TikTok for Business publishes case studies from advertisers across different industries. A few highlights from its success stories:

Brand Approach Reported result
Grande Cosmetics (beauty) Video Shopping Ads, Spark Ads and affiliate creators 10x ROAS, CPA down 85%
Good Protein (wellness) Spark Ads and Smart+ Web Campaigns ROAS up 28%, CPA down 18%
Woofz (app) Smart+ App Campaign with AI automation Conversions up 67%, CPA down 60%
Goodcall (software) Creator-led content, Spark Ads and targeting 2K+ new accounts per month

Results reported by TikTok for Business. Individual results vary depending on product, creative, budget and market.

What you can do with TikTok Ads

  • Build awareness and community — tell your brand story and turn viewers into fans.
  • Find new customers and grow online sales — showcase product features, customer reviews and special offers.
  • Retarget existing customers — use custom audiences to present new products to people who already know you.
  • Generate leads — collect sign-ups with guides, surveys or launch waitlists.

How to claim the offer and launch your first ad

  1. Click the button on this page to open the TikTok for Business sign-up page.
  2. Create your account with your email and a password (or another sign-up option offered on the page).
  3. Complete your business information carefully — business name, website, country, currency and time zone. Consistent details help your account get approved smoothly.
  4. Choose your advertising objective — for online stores, usually Sales or Website Conversions.
  5. Set your budget, targeting and bidding. For beginners, broad targeting often works best.
  6. Upload your video, add ad text and a call to action.
  7. Review your settings and submit your campaign for approval.
  8. Spend to unlock credits according to the offer terms shown in your account.

Tips to get the most from your ad credits

  • Install the TikTok Pixel before launching so every sale is tracked and the algorithm can optimize.
  • Test several creatives — 3 to 5 videos per ad group — instead of relying on a single ad.
  • Make content that looks like TikTok: vertical, filmed on a phone, with a strong hook in the first two seconds.
  • Use a trustworthy landing page with clear product information, contact details and refund policy.
  • Read the advertising policies for your product category to avoid rejected ads.
  • Check the offer's terms — spend thresholds, deadlines and eligible countries — so you don't miss credits.

Who is this offer for?

The new advertiser offer is designed for businesses creating their first TikTok Ads account. It's ideal for e-commerce store owners, dropshippers, local businesses, app developers and service providers who want to test TikTok with extra budget. If you already have an account, you can still benefit from the platform's tools, but the welcome credits are generally reserved for new advertisers.

Final thoughts

TikTok has become one of the most effective platforms to put products in front of new customers — and the new advertiser credits make the first test more affordable. Set up your account properly, install tracking, launch several native-style creatives and use the extra budget to find your winning ads faster.

Ready to start advertising on TikTok?

Create your account in a few steps and check the ad credits available in your country.

Get Started & Claim Credits →

T&C apply. Offer availability and amounts are determined by TikTok.




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